Wavo Blog: Facebook and Instagram U18 Audience Changes

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Wavo Blog: Facebook and Instagram U18 Audience Changes

Facebook and Instagram users under the age of 18 can now be reached only through broad age, gender, and location targeting. We consider the best ways for music marketers to reach these important young audiences.


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Facebook and Instagram U18 Targeting Changes: How Do Broad U18 Audiences Compare?

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Facebook and Instagram U18 Targeting Changes: How Do Broad U18 Audiences Compare?

We evaluated the performance of new age/gender/location U18 audiences against our usual Core Fans, Lookalike, and Prospecting targeting.


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FB Boosted Posts, IG Boosted Post Value Comparison: Which Ad Type Drives Music Marketing Results Most Cost Efficiently?

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FB Boosted Posts, IG Boosted Post Value Comparison: Which Ad Type Drives Music Marketing Results Most Cost Efficiently?

This blog compares the relative music marketing value that Facebook and Instagram boosted posts drive.


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YouTube In-Stream vs In-Feed Video Ads: Which Format is Better for Music Marketing?

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YouTube In-Stream vs In-Feed Video Ads: Which Format is Better for Music Marketing?

We created a value evaluation case study comparing skippable in-stream and in-feed video ads on YouTube.


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