TikTok Boosted Posts vs. TikTok Dark Ads: Which Ad Format is Best for Music Marketing?
/
For this study, we compared the relative performance of boosted posts and dark ads on TikTok for campaigns with a View objective.
What's New in Wavo Marketing Analytics: March 2022
/
You can now add custom conversion events–like Linkfire click-throughs, ticket sales, and merch buys–to Wavo Campaign Dashboards, making it easy to track and prove the ROI of your campaigns. Plus, explore new and improved data tagging workflows.
Read MoreIntroducing Wavo’s Integrated Media Planning Platform for Music
/
The Integrated Media Planning Platform for Music is now available to Wavo customers. Current customers can reach out to their Wavo representative to learn more about how the platform can help their team or visit the FAQ for details.
Read MoreInstagram Reels vs. Instagram Stories: Which Ad Placement is Better for Music Marketing?
/
For this test, we compared Instagram Reels ads with Instagram Stories ads to determine which placement drives results most efficiently for artists.