Introducing Wavo’s Integrated Media Planning Platform for Music

Introducing Wavo’s Integrated Media Planning Platform for Music

The Integrated Media Planning Platform for Music is now available to Wavo customers. Current customers can reach out to their Wavo representative to learn more about how the platform can help their team or visit the FAQ for details.

Read More

Instagram Reels vs. Instagram Stories: Which Ad Placement is Better for Music Marketing?

Instagram Reels vs. Instagram Stories: Which Ad Placement is Better for Music Marketing?

For this test, we compared Instagram Reels ads with Instagram Stories ads to determine which placement drives results most efficiently for artists.


Read More

YouTube TrueView for Action: How We Used the New Google Ad Format to Drive Livestream Ticket Sales

YouTube TrueView for Action: How We Used the New Google Ad Format to Drive Livestream Ticket Sales

In this case study, we worked with Google to test their new TrueView for Action campaign format on a live-streamed event campaign.


Read More

The Biggest Music and Marketing Trends of 2021

The Biggest Music and Marketing Trends of 2021

From album release strategies to NFTs and social media algorithms, here's what resonated most with our readers in 2021.

Read More