What's New in Wavo Marketing Analytics: March 2022
/Welcome to our first product update of 2022.
If you haven’t had the chance yet, we put together an overview of all the major features released in 2021 to help you and your artists get the most out of Wavo. You can read all about that here.
Now, let’s look at what’s been released in March.
Prove Your Campaign ROI With Custom Conversion Support
You can now add custom conversion events–like Linkfire click-throughs, ticket sales, and merch buys–to Wavo Campaign Dashboards, making it easy to track and prove the ROI of your campaigns. We accept Conversion IDs from Facebook and Google ad managers.
Learn how to add custom conversion events to your dashboard here, so you can get the data needed to make effective decisions that drive artist objectives.
Better, Faster Workflows for Data Tags
Data Tags are keywords that you add to Campaigns to classify them. This makes it easy to organize, find, and combine artist data to create Benchmarks.
With our new and improved tagging workflow, Artist, Genre, and ISRC tags can now be added at the Dashboard creation level. This way, they are automatically applied to all campaigns added afterward, so you don’t have to tag each campaign individually. Learn tagging best practices here.
Find the Analytics Answers You Need From Our Help Center
Access the latest introductory guides and best practices for the Wavo platform via our Help Center. We’ve published most of the content under a new YouTube channel too. Bonus: all of these resources are accessible from within the Wavo platform when you click the “Help” button.
