Introducing Wavo’s Integrated Media Planning Platform for Music
/For 10 years, Wavo has built media planning products for the music industry.
But our vision extends beyond planning: it’s about a single platform for all music industry data and decisions that ultimately provides record labels, agencies, and events companies with the information they need to confidently invest in artists.
Better understanding how marketing budgets, channels, and audiences drive artist goals is a critical first step in this process—but this information is usually siloed across lots of different tools.
That’s why we’re excited to announce Wavo’s Integrated Media Planning Platform for Music.
It’s the next evolution of our product, bringing together our three flagship media planning solutions—media plans, campaign dashboards, and campaign reports—plus new capabilities into a single platform, so music marketers can get a better handle on all their data, and save time getting the information they need to make decisions.
All Your Campaign Data and Deliverables in One Place
Until today, our three media planning products for music were standalone tools, creating multiple deliverables, in different places, for both our clients and internal teams to manage for every campaign.
But we know that going between different platforms to get the information you need isn’t ideal for reporting. In fact, for the average marketer, collecting and organizing data from different sources can take up to 3.5 hours a week.
A small reduction in these manual tasks, however, can have a huge impact on your time and performance. One hour saved on reporting per week is more than 50 hours saved per year, allowing you to put more focus toward discovering insights.
This is where the new Integrated Media Planning Platform for Music comes in. You can now approve media plans, monitor live campaign performance, and review post-campaign insights all in one place—saving time looking for data, so you can more quickly put it into action.
One-Step Media Plan Approval
Between song releases, music videos, live events, and merch lines, labels and agencies need to set up a wave of new campaigns every week. In 2021 alone, Wavo launched over 7000 artist marketing campaigns.
But without a straightforward media plan approval process, marketing teams have to constantly loop in teammates and other stakeholders to get campaigns set up, slowing down workflows and efficiency.
A quick media plan approval system streamlines this process, keeps people on schedule, and prevents buildups.
With the Integrated Media Planning Platform for Music, you can set campaigns up faster than ever before. Approve media buttons from the click of a button, which notifies Wavo service teams to build campaigns, so you can keep moving at the fast pace of the industry.
If you request any changes, the new version is added to the platform, so you always have the latest information on hand.
See the Integrated Media Planning Platform for Music in Action
Today's launch is a big milestone for Wavo, and it's just the beginning. We look forward to building on this foundation to help music companies and artists leverage their data in even more ways.
The Integrated Media Planning Platform for Music is now available to Wavo customers across new campaigns. Current customers can reach out to their Wavo representative to learn more about how the platform can help their team or visit the FAQ for details.
Want to learn more about Wavo’s Integrated Media Planning Platform? Connect with an expert and they'll share more about our platform and reveal what Wavo can do for you.