2021 in Review: Product Highlights
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From new integrations to data visualizations and tagging tools, let’s take a look back at the major product updates rolled out in 2021 to help you get the most out of Wavo.
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How to Market Your Merch: Google Search Keyword Targeting vs. Layered Audiences
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We set out to determine the effectiveness of layering multiple Google targeting types to drive Return on Ad spend (ROAS) for merch campaigns.
Spotify Audio Ads vs. Video Ads: Which Format Drives Streams More Efficiently?
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Spotify’s ad platform offers both video and audio formats, so in support of client business objectives, we set out to test which one drives music streams more efficiently.
Read MoreWinter Holiday Marketing Tips for Artists
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While the music industry enters a release slowdown during the holidays, fans increase both their listening and spending habits. Here are seven last-minute but no less effective strategies to keep your artists top of mind this holiday season and drive more streams, purchases, and audience growth.
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