What’s New in Marketing Analytics: Introducing Digital Marketing Benchmark Dashboards

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We’re happy to share our newest product offering with you: Digital Marketing Benchmarks Dashboards!

Why Benchmarks? Artist teams have lots of data. But it’s often siloed within channels and platforms, providing only a partial view of marketing performance.

With this dashboard, you can aggregate all your campaign data together to compare the success of different channels, set performance targets, and manage spend.

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What Can I Do With This Dashboard?

  • Visualize all your artist marketing investments: Connect all your ad campaign data from Instagram, Spotify, TikTok and more. Compare ad spend, results, and revenue across all channels so you know where to allocate budgets.

  • Set performance standards and goals: Track key campaign metrics like CPC, CPM, and CPV to surface performance benchmarks. Determine whether your campaigns are hitting their goals and if your strategy is working.

  • Get answers from your marketing data: Use custom tags to create powerful reports around artists, genres, and more. Add time back to your schedule from manual data collection and reporting.

To help get you started, we’ve created the guides How to Build a Benchmark Dashboard and Best Practices for Tagging Your Data.

 
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