As music marketers, we wanted to evaluate the value that different TikTok boosted post objectives create for artists. In this case study we compared engagement and views objectives.
Read MoreIn an effort to create the most value for artists, we tested how Facebook, Instagram Feed, and Instagram Story placements impact how an ad is received by audiences.
Read MoreWe created a new ‘Lifestyle’ audience on Snapchat and compared its performance against our standard prospecting and custom audiences.
Read MoreWe compared the likelihood of Linkfire click-throughs for audiences targeted on Snapchat, FB/IG Feed and IGS.
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