Seizing the Moment: An Artist's Guide to Leveraging TikTok Virality

Seizing the Moment: An Artist's Guide to Leveraging TikTok Virality

Unlock the secrets to capitalizing on your viral TikTok moment with proven music marketing strategies. This comprehensive guide includes tactics for engaging your audience, creating follow-up content, cross-promoting on other platforms, leveraging paid advertising, and collaborating with influencers and brands to maximize your music success.

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No Bad Sound: Meet Montreal's Youth Studio Space

No Bad Sound: Meet Montreal's Youth Studio Space

Wavo is pleased to share an interview with Jai Nitai Lotus of No Bad Sound, a non-profit music studio for youth 11-18 years old, based out of Chalet Kent (Maison des Jeunes, Cote-des-Neiges) in Montreal. Want to become a supporter? Contact NBS Studio at [email protected].

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Fan Power: Why Reaching an Artist's Core Audience Matters

Fan Power: Why Reaching an Artist's Core Audience Matters

One of the most effective strategies for creating buzz around new releases is to prioritize ‘reaching’ an artist’s pre-qualified core fans. These are the fans who are already invested in your artist's music and are most likely to take high-intent actions, such as streaming, purchasing, and sharing.

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From Pre-Sale to After-Party: Mastering the Life Cycle of Event Marketing

From Pre-Sale to After-Party: Mastering the Life Cycle of Event Marketing

From presale and announce to closeout, there are several key stages in the events life cycle and each stage demands a tailored marketing approach to achieve optimal results. In this blog, we'll discuss the best practices for each stage and focus on creative strategies that have proven successful for music marketing professionals.

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