Instagram Reels vs. Instagram Stories: Which Ad Placement is Better for Music Marketing?

Instagram Reels vs. Instagram Stories: Which Ad Placement is Better for Music Marketing?

For this test, we compared Instagram Reels ads with Instagram Stories ads to determine which placement drives results most efficiently for artists.


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YouTube TrueView for Action: How We Used the New Google Ad Format to Drive Livestream Ticket Sales

YouTube TrueView for Action: How We Used the New Google Ad Format to Drive Livestream Ticket Sales

In this case study, we worked with Google to test their new TrueView for Action campaign format on a live-streamed event campaign.


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The Biggest Music and Marketing Trends of 2021

The Biggest Music and Marketing Trends of 2021

From album release strategies to NFTs and social media algorithms, here's what resonated most with our readers in 2021.

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2021 in Review: Product Highlights

2021 in Review: Product Highlights

From new integrations to data visualizations and tagging tools, let’s take a look back at the major product updates rolled out in 2021 to help you get the most out of Wavo.

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