How to Market Your Merch: Google Search Keyword Targeting vs. Layered Audiences
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We set out to determine the effectiveness of layering multiple Google targeting types to drive Return on Ad spend (ROAS) for merch campaigns.
Spotify Audio Ads vs. Video Ads: Which Format Drives Streams More Efficiently?
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Spotify’s ad platform offers both video and audio formats, so in support of client business objectives, we set out to test which one drives music streams more efficiently.
Read MoreWinter Holiday Marketing Tips for Artists
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While the music industry enters a release slowdown during the holidays, fans increase both their listening and spending habits. Here are seven last-minute but no less effective strategies to keep your artists top of mind this holiday season and drive more streams, purchases, and audience growth.
Read MoreWavo Secures Financing from BDC to Deliver on Vision of Analytics-Enabled Music Industry
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We’re excited to announce that Wavo has secured non-dilutive, quasi-equity financing from BDC’s Growth and Transition Capital division, allowing us to provide even better solutions to our 1000+ music industry clients.
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