The Biggest Music and Marketing Trends of 2021
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From album release strategies to NFTs and social media algorithms, here's what resonated most with our readers in 2021.
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2021 in Review: Product Highlights
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From new integrations to data visualizations and tagging tools, let’s take a look back at the major product updates rolled out in 2021 to help you get the most out of Wavo.
Read MoreHow to Market Your Merch: Google Search Keyword Targeting vs. Layered Audiences
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We set out to determine the effectiveness of layering multiple Google targeting types to drive Return on Ad spend (ROAS) for merch campaigns.
Spotify Audio Ads vs. Video Ads: Which Format Drives Streams More Efficiently?
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Spotify’s ad platform offers both video and audio formats, so in support of client business objectives, we set out to test which one drives music streams more efficiently.
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