As music advertisers we sought to discover which music marketing metrics are generated cost effectively by either a Video View or Engagement campaign objectives on Twitter.
Read MoreA&Rs of the 20th century relied almost exclusively on their instincts. However, A&Rs today have access to more data than ever to inform their decisions. So, how do A&Rs combine this new plethora of data alongside their knack for knowing what’s a hit?
Read MoreWavo has been named one of Deloitte's Technology Fast 50™ companies, for the third year in a row!
Read MoreAdrian Burger has written recent opinion editorials for Music Ally, Music Business Worldwide, and Trapital. He leads lafter.io, a creative management boutique, and is a former employee of Wavo. In this interview, Burger discusses the music streaming attribution problem, Clicks vs Views, strategies for emerging vs established artists, Spotify Marquee, tech integrations, and more.
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