Facebook and Instagram U18 Targeting Changes: How Do Broad U18 Audiences Compare?
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We evaluated the performance of new age/gender/location U18 audiences against our usual Core Fans, Lookalike, and Prospecting targeting.
FB Boosted Posts, IG Boosted Post Value Comparison: Which Ad Type Drives Music Marketing Results Most Cost Efficiently?
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This blog compares the relative music marketing value that Facebook and Instagram boosted posts drive.
YouTube In-Stream vs In-Feed Video Ads: Which Format is Better for Music Marketing?
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We created a value evaluation case study comparing skippable in-stream and in-feed video ads on YouTube.
TikTok Boosted Posts vs. TikTok Dark Ads: Which Ad Format is Best for Music Marketing?
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For this study, we compared the relative performance of boosted posts and dark ads on TikTok for campaigns with a View objective.