Spotify Marquee vs Audio Ads: Which Format is Better for Music Marketing?
/
We wanted to discover the different value provided by Spotify Marquee relative to Spotify Audio ads.
Facebook and Instagram U18 Targeting Changes: How Do Broad U18 Audiences Compare?
/
We evaluated the performance of new age/gender/location U18 audiences against our usual Core Fans, Lookalike, and Prospecting targeting.
FB Boosted Posts, IG Boosted Post Value Comparison: Which Ad Type Drives Music Marketing Results Most Cost Efficiently?
/
This blog compares the relative music marketing value that Facebook and Instagram boosted posts drive.
YouTube In-Stream vs In-Feed Video Ads: Which Format is Better for Music Marketing?
/
We created a value evaluation case study comparing skippable in-stream and in-feed video ads on YouTube.