Bridging the Gap: Creating Clarity in Music Marketing Reporting

Bridging the Gap: Creating Clarity in Music Marketing Reporting

The language of digital marketing is rife with jargon. Despite this, critical digital marketing metrics are frequently shared with individuals who may be less familiar with the marketing language. This highlights the need for reporting methods that clearly define the value behind common metrics in a simple, easy-to-understand language that avoids confusion with individuals less familiar with the niche.


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Art-ificial for the Sake of Art-ificial: How is AI Changing Copyright Law?

Art-ificial for the Sake of Art-ificial: How is AI Changing Copyright Law?

Declaring copyright ownership is becoming more complicated. Development in Artificial Intelligence has led to essays, paintings, poems, music, and more, being generated by AI machines. These machines are not perfect and there is plenty of room for improvement. However, these AI-generated songs are improving every day. But what is the implication for the music industry?

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How to Capitalize on a Grammy Nomination

How to Capitalize on a Grammy Nomination

A Grammy nomination is a huge achievement for any musician, and it's also a fantastic opportunity to boost their career. At Wavo, we have a comprehensive playbook for maximizing the benefits of a Grammy nomination.

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Wavo Blog: How Labeled Data Elevates your Music Marketing Team

Wavo Blog: How Labeled Data Elevates your Music Marketing Team

At Wavo we’re excited to announce our new Automated Campaign Tagging feature. Automated Tagging helps marketing teams augment campaign data with music specific classifications like artist tags or ISRC codes, all of this with the click of a button and without the need for rigid naming conventions or manual searching.

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