Optimizations are a key tool used by digital marketers to improve mid-campaign performance. In this article, Media Analyst Specialist Hayley Foote goes in depth in describing Wavo’s data-centric approach to identifying mid-flight campaign optimizations.
The question that every digital marketer asks themselves is “am I spending my advertising dollars in the most cost-effective way?” This article makes the case for running digital advertising campaigns with a Views rather than a Clicks objective.
Different content is best suited to different social media platforms, and understanding the appropriate strategy in each use case will lead to greater marketing success.
