What’s the deal with YouTube Shorts? YouTube recently unlocked advertising on Shorts to select advertisers through the Video Views Consideration pilot program. We put Shorts to the test against standard YouTube video campaigns to determine which drives views more efficiently and what the proper use case for each format should be.
Unlock the secrets to capitalizing on your viral TikTok moment with proven music marketing strategies. This comprehensive guide includes tactics for engaging your audience, creating follow-up content, cross-promoting on other platforms, leveraging paid advertising, and collaborating with influencers and brands to maximize your music success.
Read MoreWavo is pleased to share an interview with Jai Nitai Lotus of No Bad Sound, a non-profit music studio for youth 11-18 years old, based out of Chalet Kent (Maison des Jeunes, Cote-des-Neiges) in Montreal. Want to become a supporter? Contact NBS Studio at [email protected].
Read MoreOne of the most effective strategies for creating buzz around new releases is to prioritize ‘reaching’ an artist’s pre-qualified core fans. These are the fans who are already invested in your artist's music and are most likely to take high-intent actions, such as streaming, purchasing, and sharing.
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