In this article, we will explore why Spotify is likely to maintain its current subscription pricing until fan reliance on streaming recommendations grows. Until then, Spotify seems to have a different vision for how to improve artist’s revenues - supporting fan transactions.
Read MoreIn this case study, we look into whether Instagram or Facebook is better at driving clicks specifically for touring and event ticket sales.
Read MoreThis article shares elements of Wavo’s 2023 single release strategy and makes the case for paid media as an essential component to a successful single launch.
With so much noise in the digital space, music marketers must maximize their digital advertising results to ensure their campaigns are effective and generate returns for their artists. This blog post explores the importance of A/B testing in maximizing digital advertising results in music marketing.
