With so much noise in the digital space, music marketers must maximize their digital advertising results to ensure their campaigns are effective and generate returns for their artists. This blog post explores the importance of A/B testing in maximizing digital advertising results in music marketing.
The language of digital marketing is rife with jargon. Despite this, critical digital marketing metrics are frequently shared with individuals who may be less familiar with the marketing language. This highlights the need for reporting methods that clearly define the value behind common metrics in a simple, easy-to-understand language that avoids confusion with individuals less familiar with the niche.
Declaring copyright ownership is becoming more complicated. Development in Artificial Intelligence has led to essays, paintings, poems, music, and more, being generated by AI machines. These machines are not perfect and there is plenty of room for improvement. However, these AI-generated songs are improving every day. But what is the implication for the music industry?
Read MoreA Grammy nomination is a huge achievement for any musician, and it's also a fantastic opportunity to boost their career. At Wavo, we have a comprehensive playbook for maximizing the benefits of a Grammy nomination.
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