‘Lifestyle’ Audiences on Snapchat Drive Engagement Efficiently
/
We created a new ‘Lifestyle’ audience on Snapchat and compared its performance against our standard prospecting and custom audiences.
Read More
What Works Where? Social Media Platforms and the Creative Content that Performs Best
/
Different content is best suited to different social media platforms, and understanding the appropriate strategy in each use case will lead to greater marketing success.
Snapchat, IGS, FB/IG Feed : Which Placement Best Drives Qualified Clicks?
/
We compared the likelihood of Linkfire click-throughs for audiences targeted on Snapchat, FB/IG Feed and IGS.
Read MoreWavo Blog: Ad Costs and the Holiday Season
/
The CPM metric determines how many people paid advertising can reach with their message. This article outlines how CPM fluctuates over the holiday season and demonstrates how music marketers can capitalize on this.