In today’s digital advertising sphere, it’s increasingly difficult to generate the desired attention and awareness around key moments for an artist. That task becomes practically impossible when relying on organic posts alone.
Read MoreWhy does so much money fail to reach songwriters? This is often due to songwriters failing to adequately identify which copyrights they are entitled to. With the amount of bureaucratic red tape facing them, the reality is that oftentimes songwriters are not paid what they are owed due to errors or omissions.
The solution to this problem? Technology.
Read MoreTaylor Swift’s album ‘Midnights’ released Oct. 21st and topped the charts with first week sales of over 1.5 million units. This article reveals Taylor and her team’s comprehensive strategy that effectively hacked the unhackable new Billboard rules.
Read MoreWith TikTok’s Music Clickability feature, users can identify the song while in the ad, click-through to a page where they can browse through content that has also used the same music, and be prompted to use that music in their own original content.
