A&Rs of the 20th century relied almost exclusively on their instincts. However, A&Rs today have access to more data than ever to inform their decisions. So, how do A&Rs combine this new plethora of data alongside their knack for knowing what’s a hit?
Read MoreAdrian Burger has written recent opinion editorials for Music Ally, Music Business Worldwide, and Trapital. He leads lafter.io, a creative management boutique, and is a former employee of Wavo. In this interview, Burger discusses the music streaming attribution problem, Clicks vs Views, strategies for emerging vs established artists, Spotify Marquee, tech integrations, and more.
Read MoreWe’re introducing new audience development dashboards for Instagram. These dashboards identify how much of a given audience organic and paid posts penetrate, and this data can be used to inform paid media strategy.
Read MoreIn an era of online shopping and digital marketing - where does music merchandise fit? How do you maximize your e-Commerce advertising around the holidays? The challenge is creating a media mix that will generate the maximum return on ad spend.
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