Marketing and Analytics Solutions for the Music Industry

 
 
 
New Logos.png
 
 
 

Track what matters.

Connect your marketing data and identify more opportunities to grow with analytics products designed
for the music industry.

 
Market and Artist Analysis Real-Time Monitoring Automated Reporting Custom Insights
Understand artist performance on streaming and social platforms, see audience demographics, and compare trends with similar acts.
See which channels and touchpoints are driving conversions in an easy-to-read and real-time dashboard.
Receive at-a-glance daily updates on campaign performance to share with team members and stakeholders.
Get a post-campaign analysis report including goal completion rate, key takeaways, and optimizations for future marketing campaigns.

 
 

Integrate Wavo products with industry expertise.

 
 

Work with a team of music, advertising, and automation experts to develop, execute, and optimize marketing campaigns that span the industry.

 
 

Recorded Music

Engage existing fanbases and find new audiences with recorded music campaigns across social, search, and streaming.

Live Events

Drive down vacancy rates, increase artist revenues, and improve relationships with artists, talent agents, and event promoters.

Merchandise

Incentize fan purchases, boost chart positions, and capture audience attention with bundles and exclusive items.

Influencer

Raise awareness for songs through organic influencer networks and take content creation and distribution off your hands.

 
 

Wavo x Spotify Ad Studio

The landscape of music marketing has changed, and Spotify Ad Studio is becoming an essential channel to reach audiences where visual media can’t. Watch how we use the platform to understand listener engagement.

 
 

Read our latest research

 
Featured
The Rise of the Second Screen
The Rise of the Second Screen

88% of US consumers use a second device, like a smartphone or tablet, while watching TV.


How Marketers Use Location Data
How Marketers Use Location Data

The percentage of marketers who expect to increase their use of location data over the next 12 months is going up by 66%.

YouTube Benchmarks for the Music Industry
YouTube Benchmarks for the Music Industry

On average, 54% of YouTube pre-roll ads that are played for at least 30 seconds.

Chasing Streams vs. Fans
Chasing Streams vs. Fans

Consider this: the number of Spotify users who seek out a song for repeat plays goes up by 80% if that song was discovered in an algorithmic playlist.

Hear from music industry leaders

 
Featured
Lauren Park, 88rising
Lauren Park, 88rising

“I strongly believe in having a visual representation to every project. It’s an opportunity for people to further connect and understand an artist or a song/album/release.”

Kazy Brown, The Shalizi Group
Kazy Brown, The Shalizi Group

“With so many touch points to an artist the funnel is bigger than ever, which is why having specific goals is key to marketing effectively.“

Cherie Hu, Water & Music
Cherie Hu, Water & Music

“Natural language is woefully underrated when it comes to analyzing and measuring fandom. What are fans actually saying in YouTube comments, in Facebook fan groups, in Reddit threads, in Messenger chats?”

Jesse Coolbroth, Warner Records
Jesse Coolbroth, Warner Records

"The biggest way that digital has changed our activities is that everything is so immediate. We used to window releases and have exclusives, whereas now we are all globally-minded."

Megan Healy, Patriot Management
Megan Healy, Patriot Management

“Generally speaking, artists do best when they put time into communicating on the platform where they are most comfortable, take ownership of their messaging, and talk directly to their fans.”

Sam Alpert, Paradigm Talent Agency
Sam Alpert, Paradigm Talent Agency

“In order for our team to continue to succeed, we have to stay on top of how our digital environment is evolving and know when to take advantage of new and existing platforms.”

Ramon Alvarez-Smikle, Interscope Records
Ramon Alvarez-Smikle, Interscope Records

“Fans don’t want to feel like they’re being sold to, they want to feel like they’re being serviced, and Interscope does this really well in digital advertising across the board.”

Shaw Miseyko, Atlantic Records and Big Beat
Shaw Miseyko, Atlantic Records and Big Beat

“Listen to experts and the extended team you’ve built around you. Look at the data. Trust real numbers and experience.”

Pascal Pilon, LANDR
Pascal Pilon, LANDR

“People are turning to singles and away from albums, and as they do that, every song becomes a business opportunity for a joint venture with other artists.”

Zac Bluestone, Paradigm Talent Agency
Zac Bluestone, Paradigm Talent Agency

“Music that is being recorded and released is focusing less on polished sound and more on authenticity and vulnerability. People are shedding their inhibitions “