Every Monday, we take a look at a significant marketing trend and how it relates to the music industry. Today, we consider the impact of streaming algorithms on user behaviour and playlisting.Read More
Every Monday, we take a look at a significant marketing statistic and how it relates to the music industry. Today, we share our YouTube view rate for pre-roll ads and explain the tactics used to achieve it.Read More
Every Monday, we take a look at a significant marketing statistic and how it relates to the music industry. Today, we explore the growing role location data plays in reaching and engaging new audiences.Read More
Last Tuesday, McGill University hosted the second annual Montreal AI Symposium, which sought to bring together the worlds of academia and business to continue to build the city’s AI ecosystem.
Read how Montreal is shaping up to be the primary driver on the road to building out socially-responsible AI.Read More
Just over a month ago, we set out to compare male and female nominees for the category of Best New Artist at the BET Awards in a way that was objective, accessible, easy to navigate and visually appealing. In addition to making an objective prediction for who the winner should be based on publicly available data, we analyzed the gender discrepancy among both nominees and winners for the category since the award show’s inception.
Read here about some of our key learnings and takeaways.Read More
Thursday, June 14th, concluded the 4-day International Forum of the Americas in Montreal, self-described as “committed to heightening knowledge and awareness of the major issues concerning economic globalization, with a particular emphasis on the relations between the Americas and other continents.” The Forum hosted over 4000 participants and more than 200 speakers, and took place on the heels of this year’s G7 summit in Charlevoix, Quebec.
While technological disruption from artificial intelligence underlay the majority of the forum’s conversations, it was heartening to listen to experts at the top of the field focus on the ethical implications thereof and the importance of the responsible development of AI.Read More
On Wednesday, May 23, BDC, BDO and MontrealNewTech hosted an event at Salon 1861 called “Women In Tech: Finding Opportunity on the Challenging Path to Success.” The event featured a variety of panelists experience in the field, and common themes in their remarks included: the importance of mentorship, how to balance work and family life, girls needing more self-confidence, being able to filter the advice you receive, taking risks, and having a network of like-minded individuals to fall back on.
Still, more focus could have been given to the barriers faced by women in tech in particular, and there was little to no discussion on the importance of diversity in AI.Read More
The sixth annual VELD music festival - presented by INK entertainment - took place on August 5th and 6th at Toronto’s Downsview Park. The lineup included some of the world’s biggest EDM and hip-hop artists, boasting headliners like Future, Major Lazer, Tiesto, and Zedd. An estimated crowd of 40,000 music fans attended the festival over the course of its 2 day duration.Read More