Understanding Authenticity in Influencer Marketing

Understanding Authenticity in Influencer Marketing

61% of consumers (aged 18-34) say authenticity is the most important attribute of an influencer. But what does authenticity mean, anyway?

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5 Trends Shaping Music Advertising

5 Trends Shaping Music Advertising

Every Monday, we take a look at a significant marketing trend and how it relates to the music industry. Today, we compile five digital trends shaping the music advertising.

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Digital Platform and Strategy Update: July 2019

Digital Platform and Strategy Update: July 2019

Our monthly roundup of new tools, techniques, and strategies being used across campaigns to improve performance and solve music-specific advertising problems.

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