The average TikTok user in the US spends 46 minutes on the app per day. We look at what’s driving engagement on the platform.

Music-related Youtube videos can see up to a 238% increase in median views when the word "lyric" is in the title.

The number of Spotify users who seek out a song for repeat listens goes up 80% when discovered through a personalized playlist, compared to a curated one. We discuss what this means for artists.