40% of concert tickets in the US are left unsold every year due to a lack of awareness for the events. We look at strategies to fix this problem.

Good news for music advertisers: 60% of Instagram Stories are viewed with sound on. 

61% of consumers (aged 18-34) say authenticity is the most important attribute of an influencer. But what does authenticity mean, anyway?

The average TikTok user in the US spends 46 minutes on the app per day. We look at what’s driving engagement on the platform.