Understanding Authenticity in Influencer Marketing
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61% of consumers (aged 18-34) say authenticity is the most important attribute of an influencer. But what does authenticity mean, anyway?
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5 Trends Shaping Music Advertising
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Every Monday, we take a look at a significant marketing trend and how it relates to the music industry. Today, we compile five digital trends shaping the music advertising.
Read MoreDigital Platform and Strategy Update: July 2019
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Our monthly roundup of new tools, techniques, and strategies being used across campaigns to improve performance and solve music-specific advertising problems.
Read MoreSo Much Video Content, So Little Time
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The average TikTok user in the US spends 46 minutes on the app per day. We look at what’s driving engagement on the platform.
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