Music-related Youtube videos can see up to a 238% increase in median views when the word "lyric" is in the title.

The number of Spotify users who seek out a song for repeat listens goes up 80% when discovered through a personalized playlist, compared to a curated one. We discuss what this means for artists.

66% of marketers expect to increase their use of location data over the next 12 months when targeting audiences in advertising campaigns. We look at how location data can be used in music campaigns.