5 Trends Shaping Music Advertising

5 Trends Shaping Music Advertising

Every Monday, we take a look at a significant marketing trend and how it relates to the music industry. Today, we compile five digital trends shaping the music advertising.

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Digital Platform and Strategy Update: July 2019

Digital Platform and Strategy Update: July 2019

Our monthly roundup of new tools, techniques, and strategies being used across campaigns to improve performance and solve music-specific advertising problems.

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So Much Video Content, So Little Time

So Much Video Content, So Little Time

The average TikTok user in the US spends 46 minutes on the app per day. We look at what’s driving engagement on the platform.

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The Internet Loves Lyrics

The Internet Loves Lyrics

Music-related Youtube videos can see up to a 238% increase in median views when the word "lyric" is in the title.

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