Chasing Streams vs. Fans
/The number of Spotify users who seek out a song for repeat listens goes up 80% when discovered through a personalized playlist, compared to a curated one. We discuss what this means for artists.
Read MoreThe number of Spotify users who seek out a song for repeat listens goes up 80% when discovered through a personalized playlist, compared to a curated one. We discuss what this means for artists.
Read More54%—the percentage of YouTube pre-roll ads that are played for at least 30 seconds. A Wavo benchmark.
Read More66% of marketers expect to increase their use of location data over the next 12 months when targeting audiences in advertising campaigns. We look at how location data can be used in music campaigns.
Read More88% of US consumers use a second device, like a smartphone or tablet, while watching TV. What does this mean for music?
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