The Rise of the Second Screen

The Rise of the Second Screen

88% of US consumers use a second device, like a smartphone or tablet, while watching TV. What does this mean for music?

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4 Do's and Don'ts of Music Video Marketing

4 Do's and Don'ts of Music Video Marketing

Without running many campaigns, it’s hard to know what kinds of video creative work. For this reason, we’re sharing 4 best practices for creatives on Facebook, Instagram, and Snapchat.

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How to Choose The Right Chart for Music Data

 How to Choose The Right Chart for Music Data

Depending on whether you are comparing values, analyzing trends, or breaking down sales, you need the right data visualization to match. Here are the most useful charts in music data.

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Beyoncé’s "Homecoming" and the power of nostalgia marketing

Beyoncé’s "Homecoming" and the power of nostalgia marketing

By tapping into the emotions surrounding her 2018 Coachella performance, the singer became a dominant discussion point for this year’s festival—without being on the lineup herself.  

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