WMNinTECH: on BDC’s “Women In Tech: Finding Opportunity on the Challenging Path to Success”

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WMNinTECH: on BDC’s “Women In Tech: Finding Opportunity on the Challenging Path to Success”

On Wednesday, May 23, BDC, BDO and MontrealNewTech hosted an event at Salon 1861 called “Women In Tech: Finding Opportunity on the Challenging Path to Success.” The event featured a variety of panelists experience in the field, and common themes in their remarks included: the importance of mentorship, how to balance work and family life, girls needing more self-confidence, being able to filter the advice you receive, taking risks, and having a network of like-minded individuals to fall back on.

Still, more focus could have been given to the barriers faced by women in tech in particular, and there was little to no discussion on the importance of diversity in AI.

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Wavo’s Comprehensive Strategy for Festival Marketing

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Wavo’s Comprehensive Strategy for Festival Marketing

The sixth annual VELD music festival - presented by INK entertainment - took place on August 5th and 6th at Toronto’s Downsview Park. The lineup included some of the world’s biggest EDM and hip-hop artists, boasting headliners like Future, Major Lazer, Tiesto, and Zedd. An estimated crowd of 40,000 music fans attended the festival over the course of its 2 day duration.

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Bot Vote Detection at Wavo

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Bot Vote Detection at Wavo

Our software architect and developer discusses the tools we use to detect bot activity within our remix competitions. 

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Wavo is Generating Thousands of Quality Facebook Likes

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Wavo is Generating Thousands of Quality Facebook Likes

Recently, our team was asked to develop a campaign aimed at generating Facebook likes for a rising hip-hop artist. In this case study, we’ll briefly discuss how we were able to generate 19,000 new fans at a cost of about 10 cents per user.  We'll dive into the specific techniques we used to attract real fans, using Facebook's advertising platform in combination with our own first party data and expertise in digital music advertising.

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