Wavo Blog: This series shares information that’s most relevant to music marketers around the globe.

Context

As a music marketing professional, you're always looking for ways to reach a wider audience and connect with fans on a deeper level. One of the most effective tools for this is TikTok boosted posts, also known as Spark Ads. In this blog post, we'll explore 5 reasons why TikTok boosted posts are so effective for music marketing, and how they can help you grow your audience and connect with your fans.

Strategy

Boosted posts on TikTok drive audience growth

One of the most significant advantages of TikTok boosted posts is that they are linked to your profile, meaning that they contribute to your overall audience growth. When users see your boosted post, they can click on your profile to view your organic content and learn more about you and your music, which can help you gain new followers and grow your brand. This is in contrast to other ads on TikTok, which are not directly linked to a profile and do not contribute to audience growth in the same way.

Boosted posts on TikTok enable music sharing and UGC

Another advantage of TikTok boosted posts is that they allow you to enable music sharing, linking to your song’s sound page on TikTok. This encourages and enables someone served an ad to make user-generated content with that sound as well. This is especially powerful for music marketing, as it can help you reach a wider audience and generate more interest in your music.

Unique metrics for TikTok boosted posts

TikTok boosted posts have unique metrics that are not available for other types of ads, including music clicks, profile visits, profile shares, and new followers. This allows you to track the impact of your boosted posts more accurately and measure the effectiveness of your marketing efforts. You can use these metrics to identify areas where you need to improve your strategy and make adjustments to your content to better connect with your audience.

Attribution of follower growth

One of the most significant advantages of TikTok boosted posts is that you can attribute follower growth directly to your marketing efforts. This is something that is not possible on other platforms like Instagram, where it can be challenging to connect marketing investments to increased fandom. By being able to attribute follower growth to your boosted posts, you can validate and quantify lifts in audience growth, which can help you justify your marketing budget and make more informed decisions about where to focus your resources.

Boost only what works

TikTok boosted posts tend to feature content that appears native to the TikTok environment, including content that features the artist. This can help you connect with your audience more effectively and generate more engagement for your content. Additionally, you can test different types of content organically and boost only what works, ensuring that you are emphasizing what best connects with your fans.

Key Takeaway

TikTok boosted posts are an incredibly powerful tool for music marketing professionals. They offer a range of distinct advantages that are not available on other social media platforms, including the ability to attribute follower growth directly to your marketing efforts, and unique metrics that allow you to track the impact of your boosted posts more accurately. By leveraging TikTok boosted posts as part of your overall marketing strategy, you can connect with a wider audience and generate more interest in your music, helping you grow your fanbase and achieve greater success as an artist.

Written by Morgan Nurmi, Account Manager at Wavo

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