Make Smarter Release Decisions with the Executive Audience Dashboard

Understanding the true impact of a release goes beyond just streams or followers—it’s about seeing the whole picture, fast.

The Executive Audience Dashboard Assistant is Wavo’s AI-powered guide built for label execs, artist managers, and marketing leads who need answers—now. Whether you're tracking a high-stakes release week, comparing artists across rosters, or identifying underperforming campaigns, this assistant helps you go from data to decisions in seconds.

It works right inside your Executive Audience Dashboard, giving you on-demand insight into release performance, audience penetration, and growth trends—no pivot tables, no waiting on reports.


🛠 What Can It Do?

The Executive Assistant is designed for top-level strategy. It's ideal for:

  • Summarizing how a release is performing across key audience and streaming metrics

  • Benchmarking artists against historical performance

  • Identifying where you're falling short on reach or momentum

  • Breaking down regional growth and campaign impact

  • Speeding up reporting for team meetings and stakeholders

Let’s take a look at real-world examples to show how it works 👇


✏️ Example Prompt 1: Release Week Recap

Prompt: “Summarize how Artist X performed during their release week compared to the previous release.”

Assistant Output:

Latest Release: "Song 2"

Followers on Release Date: 28,650,900

Page Reach on Release Date: 7,329,518

Followers in Week 1: 28,737,442

Page Reach in Week 1: 37,710,423

Streams on Day 1: 179,120

Streams in Week 1: 3,145,280

Audience Penetration on Release Date: 25.5822%

Audience Penetration in Week 1: 131.224%

Previous Release: "Song 1"

Followers on Release Date: 27,885,895

Page Reach on Release Date: 16,710,913

Followers in Week 1: 28,025,231

Page Reach in Week 1: 90,613,777

Streams on Day 1: 1,471,234

Streams in Week 1: Data not available

Audience Penetration on Release Date: 59.926%

Audience Penetration in Week 1: 323.3293%

Summary:

Followers Growth: There was an increase in followers from the previous release to the latest release.

Page Reach: The page reach on the release date was lower for the latest release compared to the previous one, but the week 1 reach was significantly higher.

Streams: Both day 1 and week 1 streams were lower for the latest release compared to the previous release.

Streams: 1.1M (↑15%)

Audience Penetration: 21% (↑5 pts)

Follower Growth: +12.3K (↑40%)


✏️ Example Prompt 2: Spotting Underperformance

Prompt:“Which artists are underperforming this week based on reach and stream growth?”

Assistant Output:

Artist A

Audience Penetration Release Date: 59.926

Audience Penetration First Week: 323.3293

Streams Day 1: 1,471,234 (for "Song X")

Streams Week 1: Not available for all tracks

Artist B

Audience Penetration Release Date: 3.1042 (for "Song Y")

Audience Penetration First Week: 25.8923

Streams Day 1: 539,085 (for "Song Y")

Streams Week 1: 1,927,290

Artist C

Audience Penetration Release Date: 93.2449 (for "Song Z")

Audience Penetration First Week: 171.3433

Streams Day 1: 1,659,623 (for "Song Z")

Streams Week 1: 6,058,806

Based on the data, Artist B appears to be underperforming this week. The audience penetration and stream growth for "Song Y" are significantly lower compared to other artists like Artist A and Artist C.


✏️ Example Prompt 3: Artist vs. Artist Performance

Prompt:
“Compare Artist X and Artist Y across audience growth and streaming lift during their last release.”

Assistant Output:

Audience Growth

Artist X saw an increase in followers from 28,650,900 to 28,737,442, with a significant increase in page reach from 7,329,518 to 37,710,423.

Artist Y experienced an increase in followers from 6,460,267 to 6,531,735, with page reach growing from 2,614,284 to 9,054,914.

Streaming Lift

Artist X achieved 179,120 streams on the first day and 3,145,280 streams in the first week.

Artist Y had 13,734 streams on the first day and 2,714,723 streams in the first week.

Audience Penetration

Artist X's audience penetration increased from 25.5822 on the release date to 131.224 in the first week.

Artist Y's audience penetration increased from 40.4671 on the release date to 138.6295 in the first week.

Summary

Artist X had a higher absolute number of streams and followers, but Artist Y had a higher audience penetration rate both on the release date and in the first week.

Artist Y showed a more significant relative increase in audience penetration, indicating a strong engagement with her existing audience.


🧠 Why This Matters

In the pace of today’s release cycles, waiting a week to understand impact just doesn’t cut it. The Executive Assistant gives you:

✅ Fast answers to complex questions
✅ A high-level view across campaigns, artists, and timelines
✅ The ability to act on insights—not just observe them
✅ Better prep for internal reporting, planning meetings, and pivots


Ready to try it?

Log into your Executive Audience Dashboard and start a conversation with the Assistant. From campaign health checks to strategic recaps, you’ll have the clarity to lead with confidence—every release, every time.

➡️ Want a demo or a custom use case walk-through? Contact your Wavo rep.