Wavo Diary

February 15, 2024

Starred Dashboards
Introduced starred dashboards to help users mark frequently used views for quick access.


March 6, 2024

Follower Growth Table in the Audience Dashboard
Added a new follower growth table to visualize audience expansion across platforms.


May 22, 2024

AI Chat Assistant for Audience Dashboard
Launched AI chat assistant to help users interpret data in the Audience Dashboard through natural language queries.


July 11, 2024

Audience Dashboard Enhancements
Restored ad and ad set level insights and launched an enhanced WavoGPT sidebar for more efficient analysis.


July 26, 2024

Geographic Breakdown – Followers
Enabled regional segmentation of follower data, helping teams better understand where audiences are located.


August 12, 2024

Geographic Breakdown – Reach
Introduced regional breakdowns of reach to highlight geographical strengths in organic and paid impressions.


October 29, 2024

Streaming Overview Component
Launched a new component to provide clearer visibility into streaming performance trends.


November 11, 2024

Music Marketing Assistant
Debuted the Music Marketing Assistant featuring AI-generated insights and suggested actions for campaigns.


December 12, 2024

Executive Audience Dashboard
Rolled out the first version of the Executive Dashboard to summarize roster-wide audience performance.


January 28, 2025

Mobile Block Page
Added a block page for users accessing Wavo from unsupported mobile devices to improve experience consistency.


January 29, 2025

Executive Assistant + Stability Fixes
Introduced preset prompts for the Executive Audience Assistant and resolved an API gateway memory issue.


January 30, 2025

Performance Upgrade: Row Access Change
Improved performance by restructuring campaign access permissions stored in large backend tables.


February 3, 2025

Sidebar Cleanup for New Users
Fixed an issue where new users were seeing duplicate dashboards added to their sidebar.


February 4, 2025

Major Tableau Optimization
Moved to data extracts, streamlined Snowflake queries, and improved connection handling — reducing load times by 40-45%.


February 6, 2025

Homepage Redirect
The homepage now redirects directly to the Music Intelligence hub for faster access.


February 10, 2025

Session Bug Fix: Recent Dashboards
Resolved session caching issues that showed the wrong recent dashboards when logging out and back in.


February 12, 2025

Custom Pro Dashboards
Pro dashboards can now be customized per user, enabling more tailored experiences.


February 13, 2025

Improved Sidebar Layout
Ensured Tableau dashboards remain aligned when the AI chat sidebar is open.


February 17, 2025

Tableau Load Time Boost
Improved performance across dashboards with a 10-15% decrease in load time.


February 18, 2025

License Access Fix
Fixed a Tableau license allocation issue that was blocking some users from accessing dashboards.


February 19, 2025

Timezone Display Fix
Corrected local time discrepancies in Media Plan timelines that made campaigns appear to start early.


February 20, 2025

Self-Serve Campaign Dashboards + Assistant Updates
Launched self-serve dashboard generation for campaigns using ACID IDs. Updated the Music Marketing Assistant with new system prompts and added support for automated campaign dashboards.


March 6, 2025

Major Dashboard Update
Improved campaign-to-artist matching, introduced update notifications for starred dashboards, enhanced the AI assistant, and cut dashboard load times by up to 15%.


March 13, 2025

Pagination + Timeline Fixes
Replaced infinite scroll with pagination on Dashboard v2 and resolved issues affecting the timeline view.


March 19, 2025

Permissions UI + Bug Fixes
Added a searchable user permissions page at /user and resolved disappearing “Recently Viewed” cards for some users.


March 24, 2025

Executive Dashboard Rollout to WMG
The Executive Audience Dashboard was deployed across applicable WMG teams.


March 26, 2025

Executive Dashboard (Early Access) + TikTok Conversion Data
Early access to the Executive Dashboard expanded. TikTok conversion data added to campaign dashboards. Resolved homepage and "Recently Viewed" bugs.


March 31, 2025

Dashboard View Defaults + Executive Dataset Expansion
Audience Dashboard now defaults to an ad-level view. Executive Dashboard now includes artist releases if the team has permissions.