Weekly Music Data Report: Oct 14-21
/Here is your weekly music data report, covering October 14th to 21st. Keep reading to get insights on the artist rising on Spotify and Instagram.
Fastest Growing Artists on Spotify
This chart highlights the artists with the greatest relative gain in Spotify Monthly Listeners between Oct. 14th and Oct. 21st. Monthly Listeners are updated every day and consist of “unique listeners who play your music during a 28-day period.”
Wavo Analysis
On the strength of his recent single "Ruckus," rapper and singer Konata Small has seen a surge in Monthly Followers this past week. The sudden activity is no doubt due to "Ruckus" being used to the soundtrack to the latest Fortnite trailer.
Back in July, Netherlands DJ-producer duo Afro Bros teamed up with Dimitri Vegas, Like Mike, David Guetta, Daddy Yankee, and Natti Natasha for the monster collaboration "Instagram". Now, a new remix from R3HAB has given the song a second life, boosting the duo's Monthly Listener count by 598%.
Collaboration continues to help artists break through on Spotify. A remix for Nick Murphy/Chet Faker put Australian artist Cleopold on the map, upping his Monthly Listeners by 395% (or 90K people) in a single week.
Popular Artists on Spotify
This chart includes the world's most popular artists, filtered to highlight those with impressive gains in Spotify Monthly Listeners between Oct. 14th and Oct. 21st. Those who trigger big changes in listeners are typically fresh off a new release or major career announcement.
Wavo Analysis
Harry Styles released his latest single "Lights Up" just over a week ago, re-activating his fan base and bringing in new Monthly Listeners. The song has received 38M plays so far.
A new 18-song album from rapper YoungBoy Never Broke Again is the reason behind his recent boost in Monthly Listeners. The album scored him a No.1 spot on the Billboard 200 chart.
A recent collaboration with Justin Bieber drove a wave of fans to country-pop group Dan + Shay, who are now up 3 million Monthly Listeners (a 22% gain) since last week.
Fastest Growing Artists on Instagram
Instagram is one of the most important social platforms for music discovery and engagement. This chart highlights the artists and music influencers with the greatest relative gain in Instagram followers between Oct. 14th and Oct. 21st. We set the minimum follower count to 20K.
Wavo Analysis
Rhythm + Flow contestant and rapper Flawless Real Talk (@flawlessri) has more than doubled his Instagram following since appearing on the Netflix reality show. Ali Tomineek (@alitomineek), another contestant on the show, has seen a 16% increase in followers too.
TV viewers have also boosted follower counts for Armenian singer André (@andrehovnanyan), who is a judge on the Armenian version of The X Factor.
NYC-based artist and DJ Kess Ross (@kessross) saw significant growth, adding nearly 13K followers in one week.
Popular Artists on Instagram
This chart highlights the artists with the biggest followings on Instagram and their follower growth between Oct. 14th and Oct. 21st. Just like the top Spotify acts, these are some of the most popular names right now, specifically in social influence.
Wavo Analysis
While the number of followers gained by top stars like Jennifer Lopez (@jlo) and Rihanna (@badgalriri) is significantly higher than the budding acts above—Lopez gained 1M followers last week—their growth percentage is far lower, behavior expected from accounts of this size.
All but one of the top accounts (Justin Bieber) belong to female artists, which may be a reflection of the platform's demographics. As of 2019, 52% of Instagram users are female, while Twitter, for example, has a male-dominated user base (nearly 70% of the platform).
Many of the artists highlighted (like Demi Lovato and Taylor Swift) have also taken part in popular social activism campaigns.