What Are My Targeting Options on Spotify?

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Spotify Ad Studio Targeting

Spotify Ad Studio offers a range of targeting options to reach audiences at the right time, including music genres, artist fanbases, interests, and playlists. Here are your targeting options to reach existing audiences and create new fans on Spotify.

Genre

  • Alternative

  • Blues

  • Children's

  • Christian

  • Classical

  • Country

  • Classical

  • Country

  • Easy Listening

  • EDM

  • Electronica

  • Folk

  • Funk

  • Hip Hop/Rap

  • Holiday

  • House

  • Indie Rock

  • Jazz

  • Latin

  • Metal

  • New Age

  • Pop

  • Punk

  • R&B

  • Rock

  • Soul

  • Soundtrack

  • Spoken and Audio

  • Traditional

Fan Base

  • Any Spotify Artist

Interests

  • Comedy

  • Culture & Society

  • Fitness

  • Health & Lifestyle

  • Parenting

  • Podcasts

  • Studying or focusing

  • Tech

  • Cooking

  • Education

  • Gaming

  • In-Car Listening

  • Partying

  • Running

  • TV & Film

  • Travel

Real-Time Contexts (Playlists)

  • Chill

  • Dinner

  • Gaming

  • Party

  • Travel

  • Cooking

  • Focus

  • Holidays

  • Study

  • Workout