Digital Platform and Strategy Update: July 2019
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Our monthly roundup of new tools, techniques, and strategies being used across campaigns to improve performance and solve music-specific advertising problems.
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So Much Video Content, So Little Time
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The average TikTok user in the US spends 46 minutes on the app per day. We look at what’s driving engagement on the platform.
Read MoreThe Internet Loves Lyrics
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Music-related Youtube videos can see up to a 238% increase in median views when the word "lyric" is in the title.
Read MoreChasing Streams vs. Fans
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The number of Spotify users who seek out a song for repeat listens goes up 80% when discovered through a personalized playlist, compared to a curated one. We discuss what this means for artists.
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