YouTube Benchmarks for the Music Industry
/
54%—the percentage of YouTube pre-roll ads that are played for at least 30 seconds. A Wavo benchmark.
Read More
How Marketers Use Location Data in 2019
/
66% of marketers expect to increase their use of location data over the next 12 months when targeting audiences in advertising campaigns. We look at how location data can be used in music campaigns.
Read MoreThe Rise of the Second Screen
/
88% of US consumers use a second device, like a smartphone or tablet, while watching TV. What does this mean for music?
Read More4 Do's and Don'ts of Music Video Marketing
/