The sixth annual VELD music festival - presented by INK entertainment - took place on August 5th and 6th at Toronto’s Downsview Park. The lineup included some of the world’s biggest EDM and hip-hop artists, boasting headliners like Future, Major Lazer, Tiesto, and Zedd. An estimated crowd of 40,000 music fans attended the festival over the course of its 2 day duration.
Read MoreOur software architect and developer discusses the tools we use to detect bot activity within our remix competitions.
Read MoreRecently, our team was asked to develop a campaign aimed at generating Facebook likes for a rising hip-hop artist. In this case study, we’ll briefly discuss how we were able to generate 19,000 new fans at a cost of about 10 cents per user. We'll dive into the specific techniques we used to attract real fans, using Facebook's advertising platform in combination with our own first party data and expertise in digital music advertising.
Read MoreWavo’s approach and services are easily tailored to the specific needs of event marketing teams, agents, managers, and artists, regardless of event type, or genre of music promoted.
Interested in learning how we reach your fans? Wavo employs a unique combination of the following targeting methods in each of our advertising campaigns...
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