What's New in Wavo Marketing Analytics: December 2020
/For our final product update of the year, explore new tagging features that uncover trends about your artists. Plus, tools for connecting marketing data to sales and growth metrics. See more Marketing Analytics for Music features on the product page.
1. Harmonize Your Music Data with New Bulk Tagging Features
Our custom tagging capabilities allow you to easily organize your campaign data for further analysis. Select a single tag or combine multiple tags to see aggregate trends across audiences, segments, and markets, enabling more informed media buying and planning decisions. Tagging options are fully customizable based on your business needs. Some examples include:
Genre
Location
Artist Type (Developing, Established etc.)
Ad Creative Format
Campaign Type
2. See the Impact of Marketing on Strategic Sales KPIs
According to Google, 89% of leading marketers use strategic metrics, like gross revenue, marketing share or customer lifetime value (CLV) to measure the effectiveness of their campaigns.
Work with Wavo to integrate your record sales, merchandise, and streaming data into the Marketing Analytics platform. Get a better understanding of how artist marketing investments impact business results.
