What's New in Wavo Marketing Analytics: March 2021
/Highlights include easy bulk tagging features that allow you to organize music data and explore trends from a dedicated view.
In our final product update of 2020, we shared how you can use custom tagging capabilities to easily organize your campaign data for further analysis.
Now, you can access a dedicated page to apply tags and search for campaigns using tag-based filters. You can also combine multiple tags for more advanced searches.
Bulk tagging multiple campaigns
Why Tagging Is Helpful
You can now start collecting data on important variables tailored to your artists. With tags applied, you can quickly find the campaign data you need for high-quality reporting. Tagging options are unlimited—you can create tags based on any variable you want—but here are three popular use-cases.
Use Case #1: Measure Marketing Performance for Your Roster
Easily measure performance across your entire roster by looking up campaigns tagged with your artist’s names. Alternatively, you can add a single custom tag, like “UK Roster” to multiple campaigns, and use it to pull up all related artists at once. This allows you to drill down into metrics like marketing spend and results for all your artists in a single place.
Use Case #2: Create Benchmarks and Set Data-Driven Goals
Before starting a new campaign, data-savvy marketers look at historical artist performance to inform media planning decisions. If you need to determine, for example, the expected costs for 10,000 YouTube views on a hip-hop campaign in Spain, simply search for campaigns tagged YouTube, hip-hop, and Spain. With this data, you can accurately forecast campaign results and determine the budget needed to achieve your goal.
Use Case #3: Identify Budget Allocations That Maximize Returns
Understand how much you are spending per market cross-referenced by a custom variable (for example, artist name or genre). This way, you can easily get answers to questions like “How much have I spent on hip-hop campaigns in Germany this month?” or “Is marketing spend on our newest signees in the US pacing as planned?” and allocate budgets with precision.