Weekly Music Data Report: October 28-November 4
/Here is your weekly music data report, covering October 28th to November 4th. Keep reading to get insights on the artists rising on Spotify and Instagram, as well as popular cities for Bandsintown events.
This chart highlights the artists with the greatest relative gain in Spotify Monthly Listeners, a metric that is updated every day and consists of “unique listeners who play your music during a 28-day period.”
Wavo Analysis
Influencer, DJ, and singer Mahogany Lox released her new single "Take Your Man" on October 18th. Being sure to announce to her followers that the song is available on TikTok, it's taken on a new life as a meme. Her Monthly Listeners went up 260% over the last 7 days.
American rock group Bloodrock disbanded way back in 1975, but their gruesome 1971 single "D.O.A." brought in a swarm of new Monthly Listeners after being featured in numerous Halloween playlists this past week.
Bobby "Boris" Pickett, Starlight Mints, The Fleshtones, and, Los Straitjackets also saw impressive gains in Monthly Listeners based on the strength of their Halloween-themed tunes. Pickett's "Monster Mash" was originally released in 1962.
This chart includes some of the world's most popular artists, filtered to highlight those with impressive gains in Spotify Monthly Listeners.
Wavo Analysis
Dua Lipa released her latest single "Don't Start Now" on October 31st, along with a music video and performance at the MTV EMAs, driving a 9% gain in Monthly Listeners.
10 years after his death (and in the midst of ongoing controversy) Michael Jackson's Monthly Listeners grew 8%. The growth was likely driven by the recent Forbes announcement that he is the highest-earning dead celebrity for the seventh year in a row.
Following the song release and SNL performance of single "Everyday Life" from their upcoming album of the same name, Coldplay experienced a boost in Monthly Listeners, adding 2M over the past week.
Instagram is one of the most important social platforms for music discovery and engagement. This chart highlights the artists with the biggest followings on Instagram and their follower growth.
Wavo Analysis
The most popular artist Instagram accounts remain similar week-over-week, but their ranking typically changes due to music, press, and other social activities. For example, Dua Lipa recovered from a loss in Followers last week due to her new single, gaining over 150,000 new IG fans and landing in the 9th spot.
Cardi B has maintained her top spot for two weeks now, largely in part to her outspoken online presence, active release schedule, and role as a judge on the Netflix reality series "Rhythm + Flow." She's the 36th most-followed Instagram account in the world.
Cardi B is trailed closely by Camila Cabello, who had the most-streamed song on Spotify this past summer ("Señorita"). The two artists featured on the same Ed Sheeran song "South of the Border," also released this past summer.