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88% of US consumers use a second device, like a smartphone or tablet, while watching TV.

The percentage of marketers who expect to increase their use of location data over the next 12 months is going up by 66%.

On average, 54% of YouTube pre-roll ads that are played for at least 30 seconds.

Consider this: the number of Spotify users who seek out a song for repeat plays goes up by 80% if that song was discovered in an algorithmic playlist.