The Most-Streamed Songs of Summer 2019

Artboard 2.png
 

Every Monday, we take a look at a significant marketing statistic and how it relates to the music industry. Today, we look at the songs that dominated on Spotify, YouTube, and Pandora over the summer season. Originally sent out in our Weekly Stat email.

1. Spotify

With over 565 million streams since its June release, "Señorita" by Shawn Mendes and Camila Cabello was crowned Spotify's #1 global hit of the summer. The song sat atop the Spotify Global Top 50 chart for eight straight weeks. All but one of the Spotify top 10 summer songs were collaborations. See the top 20 songs on Spotify's blog, including music by breakout stars Lizzo and Lil Tecca. 

Data source:  Spotify blog  Chart: Wavo

Data source: Spotify blog
Chart: Wavo

 

2. YouTube

The YouTube chart includes global views of all official versions of a song (i.e. the official music video, user-generated-content that uses the original song, and lyric videos. 

One chart takeaway is the lack of English-language music. Six songs feature Spanish and one (Blackpink's "Kill This Love") features Korean. According to MIDiA Research, Latin America accounts for 27% of all video streaming users and Brazil and Mexico are Vevo’s 2nd and 3rd largest markets globally, after only the US. 

Data source:  YouTube  Chart: Wavo


Data source: YouTube
Chart: Wavo

 

3. Pandora

Pandora is only available in the US, so their top summer hits more closely resemble the Billboard Hot 100 charts. There is an emphasis on US artists and hybrid pop-trap music (J.Cole, DaBaby, Lizzo, and DJ Khaled), as well as two country-influenced songs (Luke Combs "Beer Never Broke My Heart" and Lil Nas X "Old Town Road"). 

Data source:  Pandora  Chart: Wavo

Data source: Pandora
Chart: Wavo