What is a Data Audit?
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An artist data audit prepares you to track all measurable actions on advertising content and get better visibility into campaign performance. The following checklist is a strong starting point.
(Note: if you have already completed some of the tasks below, it’s a good time to review them)
Add Pixels to All Artist Web Properties
This way, we can see conversions (and track the success of a campaign) as well as collect customer data to use in retargeting. Here are pixel set up guides for the major platforms: Facebook Pixel (same as Instagram), Snapchat, Twitter, and Google Remarketing.
Link Facebook and Instagram Pages
Being able to share content and audiences across platforms increases the number of people who will see your artist’s ads. Get instructions here.
Provide Access to Artist Facebook, Twitter, Instagram, Youtube, and Linkfire
This allows Wavo to start creating audiences for marketing campaigns based on people who follow and engage with these pages. Learn more about Facebook and Instagram custom audiences.