The Internet Loves Lyrics

The Internet Loves Lyrics

Music-related Youtube videos can see up to a 238% increase in median views when the word "lyric" is in the title.

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Chasing Streams vs. Fans

Chasing Streams vs. Fans

The number of Spotify users who seek out a song for repeat listens goes up 80% when discovered through a personalized playlist, compared to a curated one. We discuss what this means for artists.

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How Marketers Use Location Data in 2019

How Marketers Use Location Data in 2019

66% of marketers expect to increase their use of location data over the next 12 months when targeting audiences in advertising campaigns. We look at how location data can be used in music campaigns.

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The Rise of the Second Screen

The Rise of the Second Screen

88% of US consumers use a second device, like a smartphone or tablet, while watching TV. What does this mean for music?

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