New in Audience Dashboard: See Custom Audience Size Reports at a Glance

✨ What’s New

We’ve added Audience Size Estimates to the Paid Media section of the Audience Dashboard. This new data point allows you to view the upper and lower bounds of the custom audience sizes used in your Instagram campaign ad sets, without needing to log into Ads Manager.

📊 This provides a fast, integrated view of your campaign’s targeting scope, directly from Wavo.


💡 Why It Matters

This feature gives you deeper visibility into how your paid media is configured, helping you:

  • Understand audience saturation across overlapping or repeated campaigns

  • Validate media planning based on expected audience reach

  • Troubleshoot targeting without leaving your dashboard

It bridges a long-standing gap between campaign setup and execution, giving you more control over how you define and scale your audiences.


🧠 How It Works

Navigate to the Instagram Paid Media table inside any Audience Dashboard

  1. Use the dropdown to select “Audience Size”

  2. Each row will display:

    • The Custom Audience Name

    • The Ad Set using that audience

    • The Audience Size, shown as a lower–upper bound estimate

  1. Hover over the size range to view a tooltip with additional info from Meta on how these estimates are calculated


🔍 A Few Things to Know

Estimates are only available for custom audiences

  • This feature does not currently display audience size for interest-based targeting

  • Filters like location or age set at the campaign level are not reflected in the estimate range


Ready to get clearer on your paid targeting?

Head to your Audience Dashboard and check it out.