New in Audience Dashboard: See Custom Audience Size Reports at a Glance
/✨ What’s New
We’ve added Audience Size Estimates to the Paid Media section of the Audience Dashboard. This new data point allows you to view the upper and lower bounds of the custom audience sizes used in your Instagram campaign ad sets, without needing to log into Ads Manager.
📊 This provides a fast, integrated view of your campaign’s targeting scope, directly from Wavo.
💡 Why It Matters
This feature gives you deeper visibility into how your paid media is configured, helping you:
Understand audience saturation across overlapping or repeated campaigns
Validate media planning based on expected audience reach
Troubleshoot targeting without leaving your dashboard
It bridges a long-standing gap between campaign setup and execution, giving you more control over how you define and scale your audiences.
🧠 How It Works
Navigate to the Instagram Paid Media table inside any Audience Dashboard
Use the dropdown to select “Audience Size”
Each row will display:
The Custom Audience Name
The Ad Set using that audience
The Audience Size, shown as a lower–upper bound estimate
Hover over the size range to view a tooltip with additional info from Meta on how these estimates are calculated
🔍 A Few Things to Know
Estimates are only available for custom audiences
This feature does not currently display audience size for interest-based targeting
Filters like location or age set at the campaign level are not reflected in the estimate range
Ready to get clearer on your paid targeting?
→ Head to your Audience Dashboard and check it out.